The Fashion Industry Braces For Traceability
Posted by : Mary Wutz /
"We are becoming increasingly aware of what we eat, and what we put on our body in terms of cosmetics and other personal care products. It is becoming more common for people to be mindful of the social and environmental impacts or benefits of their consumer choices. This awareness is filtering into parts of the clothing industry and fashion world.
It seems the fashion industry is spearing down several paths and some companies are increasingly compelled to utilise transparency and ethical practice as part of their sales pitch, but how authentic are their claims? The bulk of it is clothing with very short life spans. I’m definitely not a fashionista. I source lots of my clothes from op shops, pieces that are hand sewn (not by me, I lack the sewing knack) or made by local designers.
But, I still have pieces in my wardrobe with questionable supply chains – those bits and pieces that were cheap or convenient for me to buy. What’s the real cost of my choices?"