Columbia Sportswear & Macklemore Raise Awareness of Toxic PFCs
Posted by : Mary Wutz /
Columbia Sportswear recently released Macklemore as a celebrity spokesperson for their preview of OutDry Extreme ECO, a new rainwear technology that will be available in Spring 2017. The jacket is the first high-performance environmentally friendly rain jacket with NO PFCs* (Perflourinated compounds).
"Conventional rain jackets repel water by incorporating synthetic compounds known as PFCs. PFCs have been used for decades as Durable Water Repellent (DWR) treatments on the surface of outdoor clothing, equipment and footwear. This treatment allows otherwise permeable, waterproof materials to repel water. Without this treatment, water soaks into the fabric leading to a clammy wet feeling.
The carbon-fluorine bond as found in PFCs is one of the strongest bonds known to man. Due to the incredible strength of this bond, PFCs don't break down readily in the environment. They have even been found to be bio-accumulative in animals and humans. This accumulation issue can have adverse effects and has been the source of significant discussion amongst environmental advocacy groups and outdoor brands."
Read a great article on this issue here on Ecouterre and watch the Macklemore video below.